For nearly 20 years, I have served as a strategic advisor to brands across the UK, North America, Europe, and the Middle East. My work isn't about marketing fixes; it’s about providing high-level oversight required to navigate complex global markets and build high-margin assets.
Below are selected case studies and partner testimonials that showcase the impact my work has on increasing the value of your business.
David Baer and I helped a global leader in the Audio-visual technology sector to adopt AI into their sales process and realise efficiency gains.
I worked with a food seasoning brand to reimagining their online store’s user journey. Revenue is up 24% in under 30 days.
I created a GTM strategy for a smart home brand entering the UK that used a mix of skills, including market positioning, research, and hard work!
I worked with a homeware retailer to help improve their online offering after seeing a massive drop in ecommerce sales after a bump due to COVID-19.
After a change in ownership, a luxury lingerie brand approached me to help with their marketing in 2023. They now have a solid strategy for growth in place.
A niche supplement brand approached me to help them build a strong market position for their upcoming launch that drove sales in a crowded market.
AJ is a great sounding board with his vast experience and knowledge of ecommerce. Every conversation I have with AJ gives me a new perspective on my issues and I leave with direction and focus towards achieving my goals. I’d highly recommend AJ’s services to ecommerce brands wanting support from a highly committed individual with a passion for helping other businesses succeed.
I’ve had the privilege of consulting with AJ on multiple occasions, and he’s consistently proven to be one of my go-to experts. His deep understanding of ecommerce dynamics is truly remarkable. If you’re a CPG or Lifestyle brand looking to scale, I can’t recommend AJ highly enough.
AJ helped me with my messaging and positioning for my Shopify app flareAI as he took the time to understand the problems it solves and the target market. He also connected with several people in his network that has helped me push my app into more hands.
At eyeris.io, one of our goals is to continuously extend our network of ecommerce marketing experts, whose insights help us build a powerful marketing tool for online shop owners. Our partnership with AJ fulfils this exact purpose. His expertise helped us better outline the use cases in which our customers can drive most value from eyeris.io, while his extended network allowed him to put us in contact with other professionals, helping us build fruitful collaborations yet again.
AJ has a wealth of ecommerce knowledge. After spending some time with him it was clear to me how to organize my marketing focusing on a clear strategy that drives revenue and not just trying endless tactics.
AJ has really helped set me on my path with a marketing strategy that makes sense and most importantly will be easy to follow. I thoroughly recommend speaking with AJ if you are a marketing-confused Ecommerce business owner!
I have to say AJ gives some cracking strategic advice, all whilst considering the customer experience. AJ is always willing to help out folks with ecommerce queries.
You can tell someone is good when they show you everything and hold nothing back. Free audits and DIY programs have their place, but if you want to learn how to do something well and above board, you need a coach.
In a world of shouting and terrible marketing, it’s easy to overlook a guy like AJ. He is quiet, extremely British, and doesn’t want the spotlight.
But if you are looking for someone to guide you through the intimidating world of digital marketing, he is the guy to know. (Plus, he’s incredibly nice, witty, and just a blast to spend time with!)
AJ is the best investment you can make if you have the time and team to implement his strategies and guidance. He won’t do it for you, especially not for cheap. And he isn’t going to put up with your crap when you get busy.
But if you’re ready to learn and willing to put in the work, he’ll show you how to move mountains.
Running a business can be a lonely journey, and even when you’re an expert in your field, having someone to turn to for guidance is incredibly reassuring. AJ has been exactly that, a constant source of strategic insight and steady support.
His advice is thoughtful, practical, and always delivered with genuine care. I would highly recommend working with AJ to anyone looking for a trusted partner in navigating the complexities of business growth.
