ecommerce growth consulting services

Strategic Consulting That Transforms CPG Brands into High-margin Assets

Commercial Outcomes Across CPG and Lifestyle Brands

Here's how my strategic growth consulting delivers impact across a varitey of industries

24% Revenue Uplift

in under 30 days for a food seasoning brand by redesigning the user journey.

GTM Strategy and Initial Sales

support an EMEA smart home manufacturer entering the UK market.

$5k Revenue Added

in 60 Days for a luxury lingerie brand via a custom KPI dashboard and customer service strategy.

45% Online Sales Uplift

in 45 days for a laser engraving shop by implementing new shipping and pricing strategies.

Moving Beyond Agency Tactics to Board-Level CPG Advisory

The Silver Bullet era is over. You don’t need more hacks!

 

While your competitors are stuck in an endless cycle of testing and tweaking minor tactics, market leaders focus on building systemic value. They aren't just selling products; they are building efficient, high-margin systems that build value.

 

I bridge the gap between where you are today and being truly exit-ready. By partnering with founders and CEOs, I design the strategic roadmap and oversee the systems that turn consistent cash flow into a highly valuable asset.

Breaking Through the Mid-Market Ceiling

$2M to $10M Plateau: Why What Got You Here Won't Get You There

Most CPG and lifestyle brands hit a plateau between $2M and $10M. At this stage, the hustle that built the company becomes the reins that hold it back. As you deploy more capital into traditional marketing and sales channels, you start seeing diminishing returns and compressed margins.

 

You’ve likely seen the symptoms of a business built on tactics rather than strategy:

  • Revenue is growing, but your bottom line is stagnant due to rising CAC and operational inefficiencies
  • You spend your time auditing PPC bids and SEO keywords instead of making strategic decision that drive enterprise value
  • You’re at the mercy of platform algorithms and rising supply costs, without a moat to protect your profits.

 

Bridging the Gap Between Operational Cash Flow and Enterprise Value

Strategic oversight cannot be commoditized into a monthly checklist, outsourced to a junior associate, or by using the latest AI hack. I help you create the groundwork for the structural shifts required to move your brand from a high-turnover shop to a high-margin asset.

AJ is a great sounding board with his vast experience and knowledge of e-commerce. Every conversation I have with AJ gives me a new perspective on my issues and I leave with direction and focus towards achieving my goals. - Lucia

What I Help Optimize

Margin and Cash Flow Optimization

  • Fixing Operational Ineffeciences: Auditing unit economics to eliminate hidden profit drains across fulfillment, payment processing, and return logistics.
  • Taming CAC: Reducing dependency on paid media channels by optimizing contribution margins and customer lifetime value per order.
  • Inventory and Working Capital: Unlocking cash tied up in slow-moving stock and structuring demand forecasts to fund expansion internally.

SKU Architecture and Channel Strategy

  • Rationalizing Product Portfolios: Pruning low-margin SKUs to concentrate working capital on high-velocity hero products that drive real net profit.
  • Navigating Retail and Wholesale Expansion: Evaluating the margin impact of national retail rollouts versus DTC channels to prevent cash-crunch scenarios.
  • DTC and Omnichannel Positioning: Building a defensive moat around your brand across digital marketplaces, boutique retail, and direct channels.

Systemic Scalability and Operational Infrastructure

  • Removing Founder Bottlenecks: Structuring workflows and operational bibles so the business runs predictably without requiring your daily intervention.
  • Supply Chain Resilience: Negotiating supplier terms, improving manufacturing lead times, and protecting gross margins against economic shifts.

Exit Readiness and Enterprise Valuation

  • Structuring Clean Financials and Unit Economics: Preparing clean P&Ls, contribution margin statements, and LTV-to-CAC models that stand up to institutional due diligence.
  • Positioning for PE and Strategic Buyers: Building the operational infrastructure, recurring customer patterns, and brand equity that buyers look for when awarding top-tier valuation multiples.

His advice is thoughtful, practical, and always delivered with genuine care. I would highly recommend working with AJ to anyone looking for a trusted partner in navigating the complexities of business growth. - Merewyn

Board-Level Growth Advisory

Partnership That Drives Enterprise Value, Not Hourly Rates

Because every brand faces unique challenges, I do not offer off-the-shelf pricing. Whether we are focused on a specific strategic pivot or a long-term advisory role, my fees are tied to the scale of the impact and the complexity of the objective.

 

I only accept projects where I am confident I can deliver a 10x return on my fee through increased profit, saved capital, or enhanced exit value.

 

Is Your Brand Ready for the Next Level?

I work with a limited number of founders and CEOs each year to ensure every partner receives the board-level attention required to move mountains.

 

If you are doing over $1M in revenue and are ready to stop tinkering and start building a legacy, let’s have a high-level conversation about the future of your brand.

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